The World Health Organisation (WHO) has reported that non-communicable diseases are now the leading cause of death worldwide.
This rise in lifestyle-related health issues has led to the increasing supply and consumption of health products, which often lack any scientific proof of efficacy and safety.
For example, the increasing number of new ‘over the counter’ diet and weight loss supplements now readily available has seen many people turning to these 'sedentary' remedies - hoping to lose weight and regain health while continuing to live unhealthy lifestyles!
However, these slimming products often make claims that are not substantiated by any clinical or scientific evidence. While there is reasonable evidence of efficacy for some diet/weight loss agents, most have never been subjected to scientific evaluation.
In fact, in the case of most herbal weight loss supplements, there is little or no evidence that a sustained reduction in body weight can be achieved in the absence of overall dietary management and increased physical activity.
As a result, we have seen recent legislative measures aimed at curtailing the promotion, sale and use of such products.
Consequently, many companies have since responded with an increasing desire to provide objective, scientific authentication of health products, in order to strengthen commercial credibility and enhance their marketing campaigns.
Through our network of authoritative research institutions and leading University Nutritional Research Departments we can evaluate the quality, efficacy and safety of health products, and thus support the validity of otherwise unproven claims.
We are also able to supply our clients with written, oral and visual endorsement of approved products, thus enabling them to benefit further from professional scientific authorisation. Our consultation services are designed to meet the specific needs of each client, thus assisting them to achieve their marketing goals.